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When preparing for your lifestyle headshot session, the right outfit can make all the difference in creating a polished and professional look that truly reflects you and your brand. At Overflow Creative, our neutral studio backdrop allows your personality and brand to shine, so choosing the right wardrobe can enhance your session and help you feel confident in front of the camera. Here are some tips to help you look and feel your best.&nbsp; ------------------------------------------------------------- For the "TLDR Guys" - Scroll to the bottom for a quick guide! ------------------------------------------------------------- 1. Embrace Comfort and Movement Lifestyle headshots often incorporate movement to create natural, engaging images. Choose outfits that allow you to move comfortably. Fabrics with a bit of stretch, soft textures, and well-fitted (but not tight) clothing work beautifully. Avoid anything too restrictive—you’ll want to feel at ease during the session. <figure id="figure-iiffyorzgvm5wn7ji0"><img id="iiffyorzgvm5wn7ji0" src="https://cdn.durable.co/blocks/35ohqNuFK9CNC5q0VDRjsQctaYcXlpbZYMlLuE7XvXH8dd9zjQmLUuWruaRvOFMY.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: 50% 25%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionX="50%" data-positionY="25%" data-fullWidth="false"/></figure>2. Keep Patterns in Check While bold patterns can be fun, they can also distract from your face in a photo. If patterns are a big part of your brand, keep them subtle or limited to a statement piece, like a scarf or jacket. Otherwise, opt for solids or muted patterns that complement your style without overwhelming the image. 3. Choose Colors That Complement You and Your Brand Color plays a crucial role in creating headshots that align with your branding while enhancing your natural features. Here’s how to decide:Brand Colors: If you have established brand colors, incorporate them thoughtfully. Use softer tones for subtle branding or stronger hues for bold branding. Flattering Colors: Consider what works with your skin tone, eye color, and hair color.Warm undertones often shine in earthy tones like olive, rust, and mustard or warm neutrals like cream or camel. Cool undertones look great in jewel tones like emerald, sapphire, or soft pastels like blush and lavender. If you’re unsure, neutrals like navy, charcoal, or beige are universally flattering and pair well with a variety of backgrounds.<figure id="figure-yns9okpe15m5wn9dvf"><img id="yns9okpe15m5wn9dvf" src="https://cdn.durable.co/blocks/2akj0QaNAtm3t9LomkG0SfK4v1BfjVcIiUsTcAVG0XZRst1mFtqZeGJXqe53OUGb.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: 45% 15%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="45%" data-positiony="15%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2akj0QaNAtm3t9LomkG0SfK4v1BfjVcIiUsTcAVG0XZRst1mFtqZeGJXqe53OUGb.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 45% 15%;"></figure>4. Plan for Texture and Layers Texture can add depth and interest to your photos, especially in a neutral studio setting. Consider incorporating a knit sweater, leather jacket, or silk blouse to elevate your look. Layering also adds versatility—you can switch up your look quickly with a blazer or cardigan. 5. Pay Attention to the Details Preparation is key to ensuring your outfit looks as good in photos as it does in person.Wrinkles: Steam or iron your clothing before the session to eliminate wrinkles, which can be distracting in photos. Fit: Ensure your outfit fits well and flatters your shape. A quick trip to the tailor can make a world of difference. Accessories: Keep accessories minimal to avoid distractions. Small, meaningful pieces like a watch or necklace can add a nice touch without overwhelming the look. <figure id="figure-cv5em8upxbm5wnv81u"><img id="cv5em8upxbm5wnv81u" src="https://cdn.durable.co/blocks/2eenabTodsksGP83AqoG3xPXYQjBID1wjz6X3q27hYBdJ8xYxCbwelzPRznY6H6Y.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: 50% 10%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2eenabTodsksGP83AqoG3xPXYQjBID1wjz6X3q27hYBdJ8xYxCbwelzPRznY6H6Y.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 50% 10%;"></figure>6. Consider the Season and Studio Setting Since our studio features cozy, neutral décor, outfits that feel warm, natural, and timeless will photograph beautifully. For seasonal sessions, consider layering for warmth or incorporating seasonal hues like deep reds or icy blues in winter or light florals and pastels in spring.7. Coordinate with Intention (for Groups) If your session includes a team or group, coordinate outfits for a cohesive look. Avoid overly matching outfits, and instead, select a color palette with complementary tones. Think “cohesive, not identical.”<figure id="figure-6b4u844elm5wo0coo"><img id="6b4u844elm5wo0coo" src="https://cdn.durable.co/blocks/24pmDsfqynS7onKIxSjSNS0gfWH6KxK2Ad6URnfrTH5pLnoJAX0Sc60TIh9Zk12R.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/24pmDsfqynS7onKIxSjSNS0gfWH6KxK2Ad6URnfrTH5pLnoJAX0Sc60TIh9Zk12R.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>8. Prepare for the Day A little planning goes a long way in ensuring a smooth session. Here’s what to do the day before:Try on your outfit and move around to ensure it’s comfortable and flattering from all angles. Get a good night’s sleep and hydrate for fresh, glowing skin. Bring a lint roller and a backup outfit just in case.What if I'm Plus-Sized? For plus-size clients, the key is to wear clothing that flatters your shape while making you feel confident and comfortable:Structured Fits: Look for tops and dresses with structure, such as wrap styles, peplum shapes, or blazers with defined waists. Necklines That Flatter: V-necks and scoop necklines elongate your neck and create a balanced look. Avoid Bulk: Skip overly baggy clothing that hides your shape. Instead, opt for clothes that skim your body without clinging. Vertical Details: Choose pieces with vertical seams, patterns, or design elements to create a lengthened silhouette. Focus on Comfort: Remember, comfort is key! Avoid anything that feels too tight or restricting. Comfortable translates to confidence in photos and that's the #1 thing you should wear!<figure id="figure-hzwxqu2e0om5wo1bfn"><img id="hzwxqu2e0om5wo1bfn" src="https://cdn.durable.co/blocks/6ZZTUqpPFgZhYSz3NUIYICOMHuyV2FXN9hzO1idGrVz53gyEkMfEpeXnGMKYBDCl.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: 50% 80%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="80%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/6ZZTUqpPFgZhYSz3NUIYICOMHuyV2FXN9hzO1idGrVz53gyEkMfEpeXnGMKYBDCl.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 50% 80%;"></figure>The Guys Guide: Men often prefer straightforward advice, so here’s a quick checklist for a polished look:Shirts: Opt for well-fitted button-ups or shirts in solid colors or subtle patterns. Avoid loud designs or logos unless it's for your brand. Consider a good fit, make sure it's clean and wrinkle free. Simple solid color tees can work well, but often pair best with some sort or details or props to tell the story of what you do. Jackets: A blazer or tailored jacket instantly adds professionalism - if that's what you're going for. If your session is casual, a textured jacket or button up works well, but if your brand is more casual, it's totally ok to skip it! Pants: Stick to classic options like chinos or jeans. Make sure they’re wrinkle-free and properly hemmed. Shoes: Wear clean, polished shoes that match the formality of your outfit. Avoid sneakers unless they’re part of your brand style. Grooming: Trim facial hair, moisturize, and ensure your hairstyle is fresh. Chapstick and a quick shine to any glasses can also make a big difference.&nbsp;Ready for A Headshot You’ll Love? At Overflow Creative, my goal is to capture headshots that reflect the real you while showcasing your personality and professionalism. By planning your wardrobe carefully, you’ll feel confident, comfortable, and ready to shine.Need more tips or have questions about your session? Let’s chat! Contact me to start planning your next headshot session.<figure id="figure-tr2job2thm5wo2cft"><img id="tr2job2thm5wo2cft" src="https://cdn.durable.co/blocks/1bDv9cOoAim9Zsm1VqvA0beduyVAgLBPfOccfVa8nUfgDL2pkIpsQ3PMhd40wLXn.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: 50% 50%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1bDv9cOoAim9Zsm1VqvA0beduyVAgLBPfOccfVa8nUfgDL2pkIpsQ3PMhd40wLXn.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 50% 50%;"></figure>

What to Wear for Headshots

As we step into a fresh calendar year, it’s the perfect time to take a closer look at your brand. Whether you’re a photographer looking to refine your identity, a product-based business striving to stand out, or a service provider seeking to connect with new audiences, rebranding can breathe new life into your business. Here are a few reasons why a rebrand with a professional designer can set you up for success in the year ahead.Stay Relevant in a Changing Market Trends and consumer preferences evolve rapidly, and your brand should keep pace. A rebrand allows you to modernize your logo, website, and overall visual identity, ensuring that you remain relevant to your target audience. For photographers, this could mean updating your branding to reflect a shift in your style or specialty. For product-based or service businesses, it might mean adopting a look that resonates with today’s customers.Establish a Stronger Connection with Your Audience Your brand is your first impression—it’s what draws people in and encourages them to trust you. A professional rebrand takes into account not only your business’s core values but also the emotions and perceptions you want to evoke. By refining your branding, you’re ensuring that it communicates the right message to the right audience.Stand Out from the Competition In a crowded marketplace, a memorable and polished brand can make all the difference. Rebranding helps you differentiate yourself from competitors, positioning your business as unique and professional. This is especially critical in industries like photography, where many creatives share similar skill sets. A cohesive, eye-catching brand ensures that you’re not just another name but the go-to choice for clients.<figure id="figure-kxiw7p48qm5bcbklo"><img id="kxiw7p48qm5bcbklo" src="https://cdn.durable.co/blocks/aC6ym21uvOVlG0CnlanDm8h0cNI3OgA8gJfqu5mu4yWdTiKNVfsJK3mp3SVfyoc4.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/aC6ym21uvOVlG0CnlanDm8h0cNI3OgA8gJfqu5mu4yWdTiKNVfsJK3mp3SVfyoc4.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"></figure>Rebranding: An Investment in Your Business Rebranding is undoubtedly an investment, and it’s important to consider both the costs and benefits. Hiring a professional designer, printing updated materials, and updating your online presence are some of the expenses involved. However, the cost savings and potential returns far outweigh the initial outlay.Examples of Costs: -Logo design and branding packages -Printing new business cards, brochures, or signage -Website updates or redesign -Updated packaging for products -Cost Savings and Benefits:Professional Design Saves on Materials: A professionally designed brand often results in fewer revisions, better-quality print materials, and efficient use of resources. You’ll avoid the recurring costs of redoing subpar designs. Increased Credibility: A polished and cohesive brand inspires trust, leading to more conversions and repeat business. Attracting Higher-Value Clients: Businesses with strong branding can command higher prices and attract premium customers, directly impacting your bottom line. <figure id="figure-u9r09simpgm5bcd720"><img id="u9r09simpgm5bcd720" src="https://cdn.durable.co/blocks/c3rw5oBypCSxfBNOyJR6z7IVgfo8ExGgQ3M0DclObkqXvJvnHT8epYyWht57zwuf.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/c3rw5oBypCSxfBNOyJR6z7IVgfo8ExGgQ3M0DclObkqXvJvnHT8epYyWht57zwuf.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"></figure>The Importance of Vector Design in Professional Branding One of the most overlooked aspects of rebranding is the format of your logo and other design elements. Many businesses make the mistake of using low-resolution or rasterized files, which can result in inconsistent and unprofessional appearances when scaled or printed. Working with a professional designer, like Overflow Creative, ensures that your brand assets are created in vector format.Why is vector design so essential? Vector files are resolution-independent, meaning they can be scaled infinitely without losing quality. Whether you need your logo on a business card or a billboard, it will look crisp and clean every time. Additionally, vector files allow for easier editing and versatility, ensuring your branding remains adaptable as your business evolves.Why Choose Overflow Creative for Your Rebrand At Overflow Creative, we understand that rebranding is more than just a new logo—it’s about creating a visual identity that tells your story and drives results. With expertise in creating professional, vector-based designs, we ensure that your brand assets are polished, versatile, and tailored to your needs.One of the hallmarks of working with Overflow Creative is our ability to create unique, custom designs. Your logo will not be a stock logo or contain elements that you’ll find elsewhere. Instead, we incorporate personalized drawings and design elements that reflect your unique needs and identity. This ensures that your branding is truly one-of-a-kind and resonates deeply with your audience. <figure id="figure-qeli157r9vm5bc8yba"><img id="qeli157r9vm5bc8yba" src="https://cdn.durable.co/blocks/20ycZrsuuviF1OdsZxjYTgRhODrYdSD9LMjYoaKPUgEzSjkNQaLHC1TE8SSGtpU7.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/20ycZrsuuviF1OdsZxjYTgRhODrYdSD9LMjYoaKPUgEzSjkNQaLHC1TE8SSGtpU7.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Whether you’re a fellow photographer, a small business owner, or a service provider, we’re here to help you start the new year with a brand that inspires confidence and growth. Let’s work together to create something exceptional.Ready to Rebrand? The new year is a time for fresh starts, and your business deserves a brand that reflects its full potential. Contact Overflow Creative today to discuss how we can elevate your branding and set you up for success in 2025 and beyond.<figure id="figure-c199u92i6m5bcf4qr"><img id="c199u92i6m5bcf4qr" src="https://cdn.durable.co/blocks/3c1AmnXQNyq4nOommbefrgJlG74p4z4kd5C5mMZ6QwMibtq20jwxLmlYj0b6gyoy.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/3c1AmnXQNyq4nOommbefrgJlG74p4z4kd5C5mMZ6QwMibtq20jwxLmlYj0b6gyoy.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"></figure>

The Benefits of Rebranding for the New Year

<figure id="figure-ugp9ujwvn8m51e3p6g"><img id="ugp9ujwvn8m51e3p6g" src="https://cdn.durable.co/blocks/1aa3esZZC87CBvm9DXkMioq6nh8lGfqXSyWWqo4kaOAoSbzfVN2KIY29iZm0NaIZ.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 3/2; object-position: 50% 65%;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="50%" data-positiony="65%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1aa3esZZC87CBvm9DXkMioq6nh8lGfqXSyWWqo4kaOAoSbzfVN2KIY29iZm0NaIZ.jpg" data-mce-style="aspect-ratio: 3/2; object-position: 50% 65%;"></figure>Boost Your Business with Fresh Content: The Benefits of Brand Boosts As a small business owner, you know that staying relevant and maintaining a strong online presence is essential to your success. Whether you’re just starting out or planning a fresh look for the new year, having high-quality, up-to-date visuals can make all the difference. That’s where Brand Boosts come in. Offered at my Perham, MN studio, these short, affordable branding sessions are designed to deliver a wide range of professional images tailored to your business needs. Here’s why every small business can benefit from fresh content—and how you can use your session to its fullest potential.The Power of Fresh Content In today’s fast-paced digital world, content gets outdated quickly. Potential customers often make their first impression of your business based on what they see online, so it’s crucial to keep things fresh. Regularly updating your website, social media platforms, and marketing materials with current, high-quality visuals:Builds Trust: Professionally crafted images reflect the care and expertise you bring to your business. They show customers that you’re credible, professional, and ready to meet their needs. Boosts Engagement: Eye-catching visuals are more likely to grab attention and generate clicks, likes, and shares, helping you reach a broader audience. Improves SEO: Search engines love fresh content. Regular updates to your website with optimized images can improve your rankings and help more people discover your business. <figure id="figure-2jctcvwyq9m51eaqii"><img id="2jctcvwyq9m51eaqii" src="https://cdn.durable.co/blocks/24ZQJUmE6ARA1YqXhVvRau42oJnxkVXTBhT7oXJe7OYczWt8wCrDB0zHbk68hSvp.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/24ZQJUmE6ARA1YqXhVvRau42oJnxkVXTBhT7oXJe7OYczWt8wCrDB0zHbk68hSvp.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>How Brand Boosts Work Each Brand Boost session is designed to be efficient yet impactful. In just 20 minutes, you’ll walk away with a variety of professional images that are fully licensed for commercial use. These sessions are perfect for businesses of all sizes, whether you’re a solo entrepreneur or part of a small team.Start the New Year with a Fresh Look The start of a new year is the perfect time to think about resolutions—and that includes resolutions for your business. Refreshing your visuals can be a simple but powerful way to set the tone for the year ahead. Think about the goals you want to achieve and how updated, professional content can help you get there.Wondering how to make the most of your session? Here are some ideas:Updated Headshots: Refresh your team’s headshots to keep your website and professional profiles current and polished. Team Photos: Showcase your staff to put a friendly, approachable face to your business. Product Photography: Highlight your products with crisp, professional images that make them stand out. Action Shots: Capture you and your team in action, whether it’s working in your space, meeting clients, or creating your products. Lifestyle Content: Create storytelling visuals that illustrate your brand’s personality and values, perfect for social media posts or website banners. Marketing Materials: Use this opportunity to gather images for brochures, ads, and other promotional materials. Why Start Now? The new year is all about fresh starts and renewed energy. Investing in a Brand Boost not only gives you the visuals you need to elevate your brand but also positions your business for success in a competitive market. Whether you’re looking to update your website, revamp your social media, or simply bring new life to your marketing efforts, Brand Boosts are an easy and effective way to achieve your goals.Ready to boost your brand? Contact me to schedule your Brand Boost session at my Perham, MN studio or in Fargo, ND. Let’s create content that works as hard as you do! Ready to Book for this January? <a data-mce-href="https://overflowcreative.shootproof.com/booking/brand-boost-january" href="https://overflowcreative.shootproof.com/booking/brand-boost-january" title="Book Your Brand Boost!" target="_blank" rel="noopener" data-mce-selected="inline-boundary">Click Here!</a><figure id="figure-32ph8y3kwym51eg456"><img id="32ph8y3kwym51eg456" src="https://cdn.durable.co/blocks/30mKUcjeJJFtNT8Ex7YHpKKGmH184wt9eKEr08fqr91t1qK3R9lLL5repPcNrX5d.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: 90% 50%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="90%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/30mKUcjeJJFtNT8Ex7YHpKKGmH184wt9eKEr08fqr91t1qK3R9lLL5repPcNrX5d.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 90% 50%;"></figure>

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What to Wear for Headshots

The Benefits of Rebranding for the New Year

Start the New Year with a Fresh Look - Brand Boot